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Trust is a very important element in any transaction. In any CRO project, this is an essential aspect to review, since poor trust management can have a very negative impact on the conversion rates of an e-commerce. That is why we wanted to summarize some of the elements that we consider essential when establishing customer-supplier trust links in an online business. Basic tips to increase the confidence of an online business: 1) Strengthen the person-person link : The buyer is a person and expects to make the purchase not from a website or a machine, but from another person. It is important that in the fundamental moments of the purchase process the buyer has the feeling of being accompanied and advised by a seller. This is achieved: 2) Appear professional (as well as being) .
Sometimes a company has excellent professionals and a website with an outdated or conceptually poorly developed design can ruin the image and project an image inferior to the real one. A professional and careful design is essential for a website to convert. 3) Take care number list of the loading speed of the web . It is preferable to sacrifice graphic elements to have a slow website. It is shown that the conversion decreases in the same proportion as the loading time increases. 4) Facilitate contact . A contact form or a direct link to it must appear on all pages, as well as a telephone number 5) Do not request more data than is necessary: avoid the client suspiciously asking: "Why are they asking me for this?" 6) Be transparent : avoid asterisks, footnotes, texts in small print, legal notices at every step that instead of giving confidence create suspicion... 7) Take care of the texts, the spelling and avoid talking too much about "us" , when the one who should talk is the client and the advantages that they will obtain with our product/service. Do not abuse technical language that the client may not understand. 8) Maintain aesthetics in all steps . The user experience should be smooth and without excessive changes.
If you land on a landing page, it should have the same aesthetic as the site. In the same way, when a purchase process begins, the appearance should not change. This could create confusion in the user, who could wonder if he is still on the same website or has been redirected to another site, and stop the purchase process due to that insecurity. 9) Create and optimize a Frequently Asked Questions (FAQ) page , trying to answer all possible customer objections. 10) Offer credible testimonials or customer logos . Avoid stock photos in testimonials. Before putting a sweet opinion with a photo of a model on the page, it is better not to put anything. post navigation ← Previous post Next entry → Related Posts RRSS content plan How to create a social media content plan Digital Strategy , Digital Marketing / By Chema Espejo Conversion optimization landing pages Conversion optimization landing pages Digital Marketing / By Daniel Urrutia Fundamental metrics to analyze Email Marketing Fundamental metrics to analyze Email Marketing Digital Marketing / By Daniel Urrutia Performance Marketing.