The increase in public awareness of environmental issues has also led to increased scrutiny of so-called “greenwashing” in advertising, in which companies invest in ads that mislead the public about their eco-credentials. Last September, the Advertising Standards Authority announced that it will be launching inquiries to analyse environmental claims made by companies in sectors like energy, waste and transport, and that it will commission research into the carbon neutral and net zero promises made in ads.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Ads policy to prohibit advertising for, and the monetisation of, content that promotes climate change denialism; and while this is definitely at the extreme end of the spectrum, it doesn’t preclude the possibility of other action being taken to clamp down on organisations that misrepresent their eco-credentials. Advertisers should make sure they are carrying out due diligence on messaging that they are involved with, to avoid headaches further down the line.
The conversation around sustainability and environmentalism is far-reaching, and it may seem to organisations new to thinking about these questions that there is an endless list of things to consider. However, there is also an increasing number of resources available to help, and companies that can show that they are at least beginning to grapple with the issue and taking meaningful steps to address their impact will stand out as a result – putting them in a better position to win business as well as, of course, becoming part of the solution to advertising’s impact on the climate.Ramarketing’s founder on driving customer engagement within pharma and healthcare
By Nikki Gilliland February 8th 2022
Ramarketing is a PR and marketing consultancy for pharma and biotech companies. I recently sat down with Raman Sehgal, the company’s founder and global president, to discuss the industry, the impact of the pandemic, and the key to effective engagement in the healthcare sector.