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Who is the user participating in the event, that is, the user identity, usually from the perspective of the person (user ID) and the device (device ID) to identify the user identity, that is, which user, on which device, participated in the event. event. (Sensitive information such as the company email list user's name, mobile phone number, ID card and other sensitive information is not recommended to be collected directly. If you want to collect it, please take the method of desensitization).
when: the time of occurrence
When the event happened, we generally use a timestamp to represent it, the common standard YYYY-MM-DD HH-MM-SS. Record the time of occurrence, count the number of events in a certain period of time, get the time distribution, understand the behavior and habits of users, and then carry out specific operational activities during the peak period of user activity to improve the conversion rate of activities.
where: the place of occurrence
When the event occurs, the geographic location of the user, including the user's IP address and GPS address. In particular, in the early stage of this product, we could not grasp the relevant information of users and the situation of user portraits. Some of the previous IP, network conditions, and location information can effectively do some crowd analysis.
Recording the place of occurrence, the data can be summarized according to the local administrative unit, and the regional distribution of active users can be analyzed; combined with the time period, the business growth in different regions can be analyzed to guide the direction of operation.
what: what event
The specific content of company email list the collection event generally has the following three types:
1) Exposure
A page or element is displayed because of a certain behavior of the user. For example, if the user clicks on the advertisement link and enters the event details page, the page is exposed once.
2) Click
The user clicked on an element, such as a clicked button, link, image, etc. Click-through rate (clicks/exposures) reflects users’ interest in elements and guides product designers to optimize the expression of low-click-through-rate content.
3) Page stay
Indicates that the length company email list of stay of a user on page X is recorded as the stay time.
Of course, there are some more detailed event types, such as error reporting, startup status, and so on.
how: how it happened
The environment in which the user uses the function, including hardware environment and software environment, such as mobile phone manufacturer, model, resolution, network conditions, mobile phone operating system, app version, etc.
Environmental data provides the software and hardware conditions for users to use functions, and helps us choose a function implementation method that matches the environment to develop functions, better meet user needs, and improve user experience.