inconsistencies need to be fixed (via Yext) To see if your NAP+W is consistent, try Yext's free test. 29. Google My Business (GMB) Optimization Having a Google My Business listing is essential for businesses with service areas and physical businesses. This is a free business listing to start boosting your visibility in Google Maps and Google Search. In addition to ensuring NAP+W information is accurate, here are some tips for optimizing your Google Listing:Add a unique description of your business. Make it long (over 400 words), formatted correctly, and include links to your website. Add your opening hours. Select the best categories for your business (use Blumenthal's Google Places for Business category tool). Include a high resolution profile cover image company employee list and as many additional photos as possible. Use a local phone number (not a toll-free number). Encourage feedback from your customers. Use Google Posts to enrich your brand's Knowledge Panel with upcoming events or special news. Your post only appears temporarily (usually for seven days), but will remain visible to anyone searching for your brand using Google mobile search, so make each post unique. Second, create and optimize your business listing on Bing Places for Business. 30. Verify your site on Google Maps Your Google My Business listing and schema also help make your business appear on Google Maps. Since navigation systems and customers can refer to Google Maps to find you, make sure the pin points to the correct location for your business. Here's how to add or edit your site in